Strategic analysis, marketing planning and processes, resource and budget management
Identification of target market, product messaging, and positioning as well as sales tools development and training
Build and execute all GTM strategic and tactical marketing components
Build and support the complete lead generation cycle resulting in high quality leads to sales and effective reporting through salesforce automation tools
Further sales growth by recruiting, training, and co-marketing through channel and strategic partners
Brand awareness and market leadership development through all appropriate media outlets: trade publications, analyst reports, and business journals
Define communication strategy and create persuasive materials for customers, partners, and industry leaders
Website development, SEM, SEO, online media and advertising